URL Builders

url_utm_ga(url, utm_source, utm_medium=None, utm_campaign=None, utm_content=None, utm_term=None)[source]

Generate a URL with UTM codes for your campaigns.

Parameters
  • url (str) – a valid URL, required

  • utm_source (str) – the referrer of the traffic (e.g. facebook, twitter)

  • utm_medium (str) – marketing medium (e.g. banner, email)

  • utm_campaign (str) – the name of the campaign (e.g. summer_promo, 20pct_off)

  • utm_content (str) – ad name / differentiator (e.g. 728x90, mpu, square_banner)

  • utm_term (str) – search terms bid on (only relevant for search campaigns)

Returns

URL-encoded string for the campaign

>>> url_utm_ga('mysite.com', utm_source='the source')
'mysite.com?utm_source=the+source'
>>> url_utm_ga('mysite.com', utm_source='the source',
...            utm_medium='THE MEDIUM!!',
...            utm_campaign='campaign*name&^%',utm_content='728x90')
'mysite.com?utm_content=728x90&utm_campaign=campaign%2Aname%26%5E%25&utm_medium=THE+MEDIUM%21%21&utm_source=the+source'